NEW YORK, NY (October 28, 2019) – GF Sports, a live events and sports media entertainment company, and The Orlin & Cohen Orthopedic Group, an affiliate of Northwell Health, today announced a new partnership naming Orlin & Cohen as the official Orthopedic and Sports Medicine Partner for the New York Riptide of the National Lacrosse League (NLL) and the New York Open men’s tennis tournament, the only indoor ATP event contested in the United States. Orlin & Cohen will also have a branded patch on Riptide home jerseys.
As part of the partnership, Orlin & Cohen will provide all orthopedic and sports medicine services for Riptide players, including athletic training, game day medical needs, injury evaluation and treatment, physical therapy and all other player medical needs. The team has named Dr. James Paci, the Suffolk County Director of Sports Medicine for Orlin & Cohen, as Team Medical Director and Team Physician. Orlin & Cohen will also serve as the on-site medical team for all New York Open participating athletes.
“We are proud to welcome Orlin & Cohen as a partner for the New York Riptide and New York Open,” said Gary Fuhrman, Chairman of GF Sports. “Orlin & Cohen’s vast experience, stellar reputation and commitment to excellence in athlete care, coupled with their strong Long Island roots and community support, make them a perfect partner for our GF Sports Long Island based properties.”
“This partnership with the New York Riptide and New York Open is a great benefit to the athletes and the sports overall and another endorsement of the Orlin & Cohen quality, vision and reputation we bring to sports medicine,” said Michael Passet, CEO, The Orlin & Cohen Orthopedic Group. “Being on the sidelines, our physicians will be able to immediately evaluate players and provide timely feedback to the coaching staff and trainers.”
GF Sports and Orlin & Cohen will also partner on a variety of health and wellness activities on Long Island. Orlin & Cohen will play a key role in the GF Sports “Annual Family Wellness and Fitness Festival” in Spring 2020. In addition, Orlin & Cohen will be part of GF Sports “Healthy Mind, Healthy Body Women’s Wellness in the Workplace Series.”
The partnership will also provide Orlin & Cohen with strong brand exposure through digital and fixed signage at NYCB Live, Home of the Nassau Veterans Memorial Coliseum during Riptide games and at the New York Open. In addition, the company will be the presenting partner for the “Riptide Injury Report” and “GF Sports Medicine Minute” in-arena and across all digital platforms.
The Riptide open the 2019-20 NLL season on the road on Saturday, December 7 at 6 p.m. against the Halifax Thunderbirds. The team debuts at NYCB LIVE, Home of the Nassau Veterans Memorial Coliseum on Saturday, December 28 at 7:30 p.m. against the Saskatchewan Rush. Orlin & Cohen will serve as the presenting partner for the home opener.
The 2020 New York Open is February 9 – 16 at NYCB Live, Home of the Nassau Veterans Memorial Coliseum.
About GF Sports
GF Sports is a live events and sports media entertainment company created by New York-based private equity firm GF Capital Management & Advisors, LLC. Formed in July 2015, GF Sports owns two of the ATP World Tour’s longest running American tournaments, the New York open and the BB&T Atlanta Open, as well as the New York Riptide of the National Lacrosse League, the largest men’s professional indoor lacrosse league in North America. GF Sports also incubates new and emerging sports concepts utilizing its global expertise and network to help develop niche sports. Such concepts include Wolf Pack Ninjas, which operates ninja-focused events globally. Veteran sport, media and entertainment executive Hank Ratner is a co-investor with GF Capital across the company’s various sports properties.
GF Capital makes control-oriented, growth capital investments in branded consumer product and media companies, and its investments have included a number of sports and live entertainment companies. These include Repucom, a global leader in sports measurement, evaluation and intelligence, which was sold to Neilsen in 2016 and Blue Man group, the world-renowned entertainment company which was sold to Cirque du Soleil in 2017.
For additional information, please visit www.gfcap.com.
About The Orlin & Cohen Orthopedic Group
The Orlin & Cohen Orthopedic Group, which is affiliated with the Northwell Health system, is a 14-office practice throughout Nassau and Suffolk counties that can conveniently meet all patients’ orthopedic and musculoskeletal needs. The practice features a team of board-certified, fellowship-trained orthopedic subspecialists, as well as in-house advanced diagnostic imaging, neuromuscular testing, pain management, physical rehabilitation and occupational therapy. The practice includes an expansive and accessible team of physicians including subspecialists in sports medicine, foot and ankle, hand and upper extremities, joint replacement, spine neck and back, neurology, pain management, and radiology.
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